ADVERTISING FORMATS

Double big box
300 x 600
  • PLATFORMS
    LA PRESSE+
    Tablet app
    LA PRESSE
    Mobile app
    LAPRESSE.CA
    Web (desktop and tablet)
    LAPRESSE.CA
    Web (mobile)
    DIMENSIONS

    Width : 300 pixels
    Height : 600 pixels

    FILE TYPE

    JPEG, GIF, PNG, HTML5 compatible with Google Ad Manager
    See HTML5 guidelines for Ad Manager →

    LA PRESSE+

    Integrated banners for permanent display only in the La Presse+ environment must comply with the technical specifications for La Presse+ screens.

    Explore our resources → and discover our technical guide → to help you create your ad.

    FILE SIZE

    If hosted by La Presse: Maximum 180k
    Third-party tag: Initial size 180kb, up to 2.2mb subsequent download.

    ANIMATION

    Max autoplay animation is 30 seconds, however we accept unlimited loop for GIF.

    VIDEO

    • Click initiated only.
    • Control buttons mandatory (play/pause).
    • Video streaming only.
    • The video tag of your HTML must specify the playsinline attribute.

    AUDIO

    • Must be muted by default.
    • User-initiated.
    • Control buttons mandatory (mute/unmute).

    CONTRASTING BORDER

    All white and light-coloured creative must have a one-pixel border. (1px - #ccc recommended).

    DEADLINES AND DELIVERY METHOD

    Creative built by La Presse: Assets must be sent 5 business days before campaign start date.
    External: 2 business days before campaign start date.

    Creative can be sent by email as attachment or with a link to file transfer service (e.g. WeTransfer, Dropbox).

    File name must only contain alphanumerical characters, hyphen or underscore. Do not include special characters, accents or spaces.

    Provide a publication calendar if there are several creatives.

    THIRD PARTY

    Third party trackers compatible with Google Ad Manager are accepted.

    Third party tags compatible with Google Ad Manager are supported*. Internal redirect tags are recommended for Google Campaign Manager users. If adding a third-party verification pixel to a Campaign Manager tag, please traffic the pixel as an additional event tracker in Campaign Manager.

    Blocking tags not accepted for sponsorship. If using a blocking tag for an ROS display campaign, the advertise must share the full list of blocks being applied. If the blocking tag displays a public service announcement (PSA) instead of the ad, the PSA must be French copy.

    Please note there may be a discrepancy between Google Ad Manager and the third party. IAB’s discrepancy tolerance is +/-10%.

    *With the exception of 300x600 sponsorships on a LP+ screen.

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