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La Presse+ advertising
- Inspiration and tips
- File formats and sizes
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Ecosystem advertising
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- Double big box
- Big box
- Super billboard
- Billboard
- Leaderboard
- Mobile banner
- Integrated native banner
- Integrated native banner with video
- Dynamic carousel
- Panorama
- Pre-roll (instream)
- Product carousel
- Splash
- Vertical Pre-roll (instream)
- In-text video (outstream)
- Double big box with video 16:9
- Double big box with video 1:1
- Double big box with video 9:16
- Super billboard with video
- Billboard with video
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Branded content
- XTRA PRODUCTION
ADVERTISING FORMATS
Dynamic carousel
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PLATFORMS
LA PRESSE+
Tablet appLA PRESSE
Mobile appLAPRESSE.CA
Web (desktop and tablet)LAPRESSE.CA
Web (mobile)
REQUIRED ELEMENTS
- Advertiser's GMC ID or customized catalog
- GMC Access Granted to La Presse (if applicable)
- Form Provided by La Presse to be Completed
- Advertiser's Display Name
- Favicon URL (Optional)
- UTM Link (Optional)
FURTHER NOTES
- Multiple product sets can be created, with each set forming a distinct carousel.
- Each product set must contain at least 3 products to form a carousel.
- There is no maximum limit on the number of products per set, but only 10 products will be displayed at a time in the carousel.
- Elements displayed per tile: Advertiser's Name, Product Title, Product Image, Price, Reduced Price (if applicable)
- Number of carousels: Between 1 and 5 carousels per campaign.
THIRD PARTY SERVERS
Third party impression trackers are accepted.