ADVERTISING FORMATS

Billboard
970 x 250
  • PLATFORMS
    LA PRESSE+
    Tablet app
    LA PRESSE
    Mobile app
    LAPRESSE.CA
    Web (desktop and tablet)
    LAPRESSE.CA
    Web (mobile)
    DIMENSIONS

    Width : 970 pixels
    Height : 250 pixels

    FILE TYPE

    JPEG, GIF, PNG, HTML5 compatible with Google Ad Manager
    See HTML5 guidelines for Ad Manager →

    FILE SIZE

    If hosted by La Presse: Maximum 180k
    Third-party tag: Initial size 180kb, up to 2.2mb subsequent download.

    ANIMATION

    Max autoplay animation is 30 seconds, however we accept unlimited loop for GIF.

    VIDEO

    • Click initiated only.
    • Control buttons mandatory (play/pause).
    • Video streaming only.
    • The video tag of your HTML must specify the playsinline attribute.

    AUDIO

    • Must be muted by default.
    • User-initiated.
    • Control buttons mandatory (mute/unmute).

    CONTRASTING BORDER

    All white and light-coloured creative must have a one-pixel border. (1px - #ccc recommended).

    DEADLINES AND DELIVERY METHOD

    Creative built by La Presse: Assets must be sent 5 business days before campaign start date.
    External: 2 business days before campaign start date.

    Creative can be sent by email as attachment or with a link to file transfer service (e.g. WeTransfer, Dropbox).

    File name must only contain alphanumerical characters, hyphen or underscore. Do not include special characters, accents or spaces.

    Provide a publication calendar if there are several creatives.

    THIRD PARTY

    Third party trackers compatible with Google Ad Manager are accepted.

    Third party tags compatible with Google Ad Manager are supported. Internal redirect tags are recommended for Google Campaign Manager users. If adding a third-party verification pixel to a Campaign Manager tag, please traffic the pixel as an additional event tracker in Campaign Manager.

    Blocking tags not accepted for sponsorship. If using a blocking tag for an ROS display campaign, the advertise must share the full list of blocks being applied. If the blocking tag displays a public service announcement (PSA) instead of the ad, the PSA must be French copy.

    Please note there may be a discrepancy between Google Ad Manager and the third party. IAB’s discrepancy tolerance is +/-10%.

    *With the exception of 300x600 sponsorships on a LP+ screen.

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